Life’s Short.
So Should Be Your Success Ladder.

In today’s fast-paced, volatile, uncertain, complex and ever-changing world, climbing the success ladder can be a slow and iterative process with countless proverbial ‘snakes’ or hassles along the way. Some take you down a level while some take you back to square one. Either way, you end up investing a lot of time and money trying to recover.

Welcome to Only Ladders.

The brainchild of Rajeev Malik, a renowned brand expert who has successfully led the marketing and brand-building drive of reputed Indian & iconic international brands. With an expertise of over 34 years in devising strategy, managing digital journeys, marketing and advertising, Rajeev Malik knows what it takes to grow your brand quickly and frugally into a POWER Brand, that delivers business outcomes. From marketing and brand-building advisory to hands-on execution, Only Ladders will be your trusted partner at every step of your success ladder. Because the faster you climb, the farther you go. Time is of the essence!

Our Vision, YOur High.

Help shorten the learning curves of small, budding businesses, start-ups, entrepreneurs, young executives early in their careers, and management graduates at institutes. Help make their growth journey smoother and swifter.
Basically, help make tough brand climbs easy!

A World Of Inspiration At Your Service

Brand & Marketing Advisor

To address specific business growth and success opportunities, through the ONLY LADDERS model of brand building.

Fractional CMO

To help participate in the development, execution and roll-out of business-specific marketing strategies based on the ONLY LADDERS model of brand building

Corporate Speaker

ONLY LADDERS' Proprietary Contemporary Brand Building, Digital Marketing and General Management sessions for young business owners, start-up owners, SMEs, MSMEs, management students and young executives

Motivational Speaker

Lessons from Rajeev Malik’s upcoming book, ONLY LADDERS, which are aimed at fast-pacing the journeys of the young, by being a rear-view mirror, and sharing with the audience TODAY, what they would anyways discover and know 30 years from now.

Educator

Collaborating with Management Institutes and the Academicians therein, to help the young and aspiring leaders of the future gain a practitioner's perspective of management education in contemporary brand building and digital marketing.

Online Mentor

Online courses, blogs, and vlogs for young businesses, young graduates, students and those who are young-at-heart, to help make their tough brand climbs easy.

Up-close With Rajeev Malik

Nicknamed ‘The Guarantee Man’, Rajeev Malik is a seasoned marketing and branding professional based in Mumbai with his wife and daughter. Apart from being an expert in marketing and branding, Rajeev is also an avid nature-lover who strongly supports wildlife conversation. He also enjoys photography and the culinary art from time to time.

The Many Heights of Rajeev Malik

A 13-year stint at the renowned and iconic Indian Automotive major, Mahindra Group, steering the Marketing and Brand Management functions for the entire range of Mahindra Commercial Vehicles (SCVs except for Bolero pick-ups, LCVs, ICVs, HCVs, Buses) and Construction Equipment Division. Nurtured industry benchmark Brand properties like Transport Excellence Awards, MPOWER MDP for Nextgen at IIM, Ahmedabad, Saarthi Abhiyan truck driver daughter scholarship program, the entire ‘Guarantee’ Customer Value Proposition roll-out, helping the brand achieve 3rd position in CV industry Mindshare with a significant jump in market share.

Headed the marketing and brand management function for the division looking after the entire vehicle brand range of TOYOTA, LEXUS and Daihatsu. Tackled a variety of challenges – from defending TOYOTA’s market leadership status against fierce Korean competition to building LEXUS into a stronger brand in a market dominated by BMW and Mercedes to growing the challenger brand, Daihatsu. All this in close liaison with the Overseas Planning Dept of Toyota Motor Corporation, Japan.

A 3-year stint at TATA building the brand TATA Green Batteries, ground-up. Interacted with, worked under, and learnt the ropes from legendary business and marketing leaders of the TATA Group responsible for building several power brands for the group.

Headed the market research, insights and consultancy services of TNS Automotive looking after automotive majors like Toyota Kirloskar Motors, Ford India, TVS Motors, Royal Enfield, Mahindra & Mahindra, Tata Motors, Bajaj Auto and DaimlerChrysler.

Began his career with iconic brands of the time learning the XEROX direct selling skills, brand and dealer sales management at Eureka Forbes and Organisational Restructuring & Strategic Planning at Blue Star.

Through The Lens

ONLY LADDERS MENTOR POWER

The brand and marketing management interventions of ONLY LADDERS enjoy the advantage of the counsel of very eminent leaders from the Corporate and Creative world!

Ambi Parameswaran

Independent Brand Strategist,
#TEDx Speaker, Best-selling Author

Gopinath Ramakrishnan

Solutions and execution-driven
Business Strategist, Mentor to small businesses and start-ups

Raman Nanda

Family Business Adviser, Independent Director

Roma Balwani

CEO, IDCA & Chief Brand Custodian,
Communications Specialist,
Ex-Corp Comm Head – Mahindra Group

Sumit Roy

Growing people who grow brands;
Founder Director, Univbrands

Snakes & LADDERS - Interesting facts

Snakes and ladders originated as part of a family of Indian dice board games in ancient times.
The game was popular in ancient India by the name Moksha Patam. It was also associated with traditional Hindu philosophy contrasting karma and kama, or destiny and desire.
The ladders represented virtues such as generosity, faith, and humility, while the snakes represented vices such as lust, anger, murder, and theft.
The morality lesson of the game was that a person can attain liberation (Moksha) through doing good, whereas by doing evil one will be reborn as lower forms of life.
Notably, the number of ladders was less than the number of snakes as a reminder that a path of good is much more difficult to tread than a path of sins.
Presumably, reaching the last square (number 100) represented the attainment of Moksha (spiritual liberation).
A different, watered-down version of the game made its way to England and was sold as "Snakes and Ladders", then the basic concept was introduced in the United States as Chutes and Ladders.